By Valerie Valencia
Being a makeup enthusiast and Sephora employee, I’ve been seriously loving Shane Dawson’s new docuseries, The Beautiful World of Jeffree Star. The docuseries follows Youtuber Shane Dawson as he takes the audience behind the scenes of Jeffree Star’s life and his million-dollar cosmetic company. Along with that it shows the consumers a look at all the work it took for Shane to create his makeup collaboration with Jeffree Star Cosmetics. Now I know what you’re thinking, how complex can creating eyeshadows and lipstick be? But seeing that Business Insider valued the makeup industry as a 532-billion-dollar industry, the work it took to create Shane’s line with Jeffree Star Cosmetics was extensive to say the least. The docuseries does an amazing job of showcasing the information to those who may not know about the makeup industry, while still providing new perspectives to long time makeup lovers. But the main thing I would have to say is that this glimpse into Jeffree Star’s business and his practices has fully convinced me that Mr. Star is not only an influential beauty icon, he is also one of, if not, the most transformational leader in the beauty industry right now.