A Career APP for Making Difficult Decisions Successfully

When Steve Jobs was fired from his own company, Apple Computer, he found himself at a career crossroads as he was forced to figure out what to do next. For Cynthia Cooper, World Com's whistle blower, her career crossroads came when she discovered fraud at the highest organizational levels and had to decide how to proceed. Nearly everyone will encounter multiple career crossroads as they journey through their careers, as a career crossroads represents a crucial decision point. For many people, determining their next steps after their college graduation is their first encounter with a career crossroads.

As the career journey continues, other crossroads might be the experience of becoming a parent requiring important decisions about how to best manage work and family life. Typically, career crossroads are experienced as life-changing, confusing, and pulsing with opportunity. However, even the savviest professionals often struggle with making difficult decisions successfully without the proper career advice. Insights gained from interviews with top executives including Tony Hsieh, CEO of Zappos, and Dr. Cynthia Boxrud, Reconstructive Surgeon, has led to the development of the CAREER APP. The CAREER APP is a set of innovative decision making strategies that helps us navigate through a career crossroads successfully. When Steve Jobs faced his career crossroads, there was no APP for that—now there is.